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In 2004 the makers of Ivory Caps embarked on a business plan to develop the company's most powerful product for supporting skin lightening. Not only was this formula meant to be effective, but also safe for normal use. Though the idea was simple enough, the research and development to create such a product was surprisingly extensive. Every possible factor was considered in creating this revolutionary proprietary formula called "Skin Essentials." What ingredients should be used? How should they be applied? Even minute factors like, what kind of container will keep the ingredients fresh and active. Upon completion, the product was officially named Ivory Caps® and this new formula incorporated the industry's latest research and most cutting edge technologies. After two years of tests and trials, it was finally available for the public in the fall of 2006. Since then, the R&D Team has been continuously improving the formula and product line with new innovations making Ivory Caps® the most advanced formula on the market today.